Topic | Ecommerce

Put Up or Shut Up

|  by Chief Marketer Staff

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail

Online Shoppers Shrug Off Gap Shutdown

|  by Chief Marketer Staff

After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.

Best Foot Forward

|  by Chief Marketer Staff

The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand

Magic Potion

|  by Chief Marketer Staff

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is

A Measure of Satisfaction

|  by Chief Marketer Staff

What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

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