Topic | Ecommerce

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail

After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.

Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is

What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

WINE.COM'S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make