Topic | Ecommerce

Why Not Have It All?

|  by Chief Marketer Staff

For a price or a click today's consumer can have it all. At the Chicago Association of Direct Marketing's recent IMX08 event, Yankelovich Inc. president

Stress Relief

|  by Chief Marketer Staff

Misery loves company, so we're guessing stress isn't a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

E-NOUGH

|  by Chief Marketer Staff

Help! They've got our e-mail addresses and they can't shut up! Those who were masochistic enough to sign up for e-mail from any of the '08 presidential

Your Song, Your Price

|  by Chief Marketer Staff

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

Coming Soon?

|  by Chief Marketer Staff

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong

The Web Suits Them

|  by Chief Marketer Staff

Stop, look and listen is good advice when arriving at a railroad crossing. It's also sound thinking when trying to build a relationship with an underserved

Tooth in Advertising

|  by Chief Marketer Staff

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

WORKER’S PARADISE

|  by Chief Marketer Staff

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company's culture every year for

Bazaarvoice Gets the Word Out

|  by Chief Marketer Staff

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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CHIEF MARKETER 200 Winners Announced

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