Ecommerce
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MarTech
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
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Technology
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
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Engage & Convert
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Acquisition
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
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Digital
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
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Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
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Digital
Shopify Partners With TikTok, Gains Ecommerce Access to Users of Social Platform
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
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Acquisition
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
