London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,” a campaign to raise awareness with both prospective students and alumni.
Topic | Case Study
B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.
Personalization Adds Bling to Stella & Dot’s Conversion Rates
Website personalization is helping Stella & Dot boost online conversions by 52 percent.
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Sharp Electronics Partners with Dealers to Boost Local Sales
Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
