Topic | Case Study

CAA Experiential (formerly PGW Experience)

|  by [email protected]

CAA Experiential – This one-stop Top Shop for all things experiential and cutting-edge has expanded its global teams in the U.S., UK and Germany. An immersive experience at SXSW for HBO’s “Game of Thrones” included a custom app for sharable fan portraits at the Hall of Faces, a sneak peek at the new season through…

Department Zero

|  by Beth Negus Viveiros

Department Zero – This Top Shop put an increased focus on event technology deploying beacons, 3D projection mapping, live video streaming and a proprietary photo-marketing app. It also expanded its event staffing capabilities via Pepper Talent, its in-house talent agency. Conducted a unique product launch event for the new Scion iM and iA vehicles on…

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by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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