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HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
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A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.