UL Builds Brand Platform Based on Trust
A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.
Topic | Case Study
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.
TeePublic Follows Trends and Marketing Metrics
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
In a Troubled Time, Boeing Looks at Brand
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.
AT&T Business Speeds to the Future With 5G
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.
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