Tips for Marketers Crafting Coronavirus Communications

Posted on by Chief Marketer Staff

For those businesses that have been greatly affected by the spread of Covid-19, whether from travel cancellations, event postponements, major stock market declines or the need for health organizations to communicate necessary information to an anxious public, the way in which such information is shared to customers and consumers is important to your business, too. Marketing and public relations professionals should follow the rules of a typical PR crisis, according to an article in PRNEWS, while tailoring the messaging to the coronavirus.

For one, leave the medical explanations about symptomatic information and treatment to the CDC. Brands should keep it simple and communicate the basics to their audiences, leaving the medical information to health professionals. Secondly, over-communicate to the public rather than run the risk of causing additional worry through radio silence.

When it comes to distributing communications, make them easy to find on multiple platforms, add relevant links and use bold colors. In a word: make them user-friendly. Moreover, be sure to communicate that these business decisions were made in peoples’ interest, and consider offering cancellation policies and/or refunds for consumers. For a deeper dive and more tips, read on in PRNEWS.


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