Experiential Marketing
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Demand Gen
What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
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Engagement
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
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Events
Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.