Branding
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Acquisition
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community. -
Events
3 Ways to Break Through the Marketing Clutter
Marketing leaders from Forbes, Lemonade, Unilever and more
share ideas for how to get your brand noticed. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Profiles & Campaigns
London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Acquisition
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on. -
Acquisition
Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.
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Acquisition
Michael Hall to Star in Skittles Game Day Musical
For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play. -
Agencies
Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask
Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.
