advertising

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  Acquisition

  NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom

  The content streaming market is getting crowded: The latest is NBCU’s Peacock.

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  Demand Gen

  Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy

  Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

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  Profiles & Campaigns

  Caterpillar Digs Into Emotional Side of B2B Marketing

  Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
  Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

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  Profiles & Campaigns

  TD Garden Takeover Shines Light on SunBug Solar

  Small business SunBug Solar got big time marketing exposure
  with an advertising takeover of Boston’s TD Garden.

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  Social

  8 Best Practices for Facebook Advertising

  Here’s eight best practices to help reduce wasted ad spend
  and maximize your user acquisition budget. 

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  Profiles & Campaigns

  Automated Insights Help Keurig Refine Advertising

  A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.

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  Profiles & Campaigns

  PGA Sponsorship and TV Campaign Boosts Sentry’s Profile

  A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.

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  Agencies

  Marketers Everywhere: Ad Blocking Isn’t Scary

  Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

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  Agencies

  Airbnb Ads: You’re “Never a Stranger”

  Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.

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  Agencies

  2015 NCAA Tournament Round-Up

  As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.