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Student Advantage Chooses Online Marketing Service

Student Advantage Chooses Online Marketing Service

Posted on September 29, 2009 by Chief Marketer Staff

Student Advantage, a discount program for college students, has selected Lyris HQ to manage its online marketing efforts. With Lyris HQ, Student Advantage is creating, testing and delivering more than 700,000 email newsletters a month.

Lyris claimed in a statement that Student Advantage has boosted click-through rates by more than 10%.

In conjunction with several partners such as Amtrak, Greyhound and T-Mobile, Student Advantage sends out multiple email newsletters promoting various offers in any given month.

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