Small Businesses Shouldn’t Be Afraid to Sell on Social Media: Q&A With QWIQQ

QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling on social media is silly, read our interview with QWIQQ co-founder and CEO Jack Wrigley below.

Please introduce yourself.
QWIQQ was inspired by a business my wife created in 2007. She started a great kids’ business that grew simply by one friend influencing another. I’m passionate about social commerce and making it easy for local business to sell socially. I’ve invented some products (for real); I’ve won a few sales awards along the way; and I love hanging out with my wife, kids, dogs and Ben Purr, the family cat.

How would you describe QWIQQ in just one sentence?
QWIQQ powers social flash selling, driving new revenues for local merchants around the world.

Can you tell us more about the company – the story of how QWIQQ got its start, what it’s journey to its current form looked like, the main problem it aims to solve and how the name was chosen?

For two years, QWIQQ has focused on one thing: social commerce. When we launched QWIQQ, it was intended to be a consumer app. Yet many of our early users were local merchants. When we reached out to local merchants and asked