Search Results for: webinars

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.