Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
Join us on Thursday, Dec. 7, at 2 pm EST/11 am PST for “10 Common Webinar Mistakes to Avoid in 2018.” In this live webinar, ON24’s vice president of content marketing Mark Bornstein will share ideas for improving webinar registration, creating engaging presentations, enhancing the audience experience and getting the most out of webinar leads.
Great webinars begin during the promotion leading up to the event, notes Bornstein. A good promotional cycle begins 15 days before the event, with a quarter of the buzz saved for the day of the webinar itself, to create optimal impact.
Throughout the process, a variety of email approaches should be tried, to intrigue prospects and entice them to attend. Social promotions should include a mix of content, images and messaging as well. Varied email delivery and social posting times should be tested also, to see what times of day and what days of the week audiences are most likely to engage and register.
To learn more about how you can optimize webinars in your lead nurturing efforts in 2018, register now to join us on the live webinar. Or, register and listen on-demand at your convenience.