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PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later. Search, social, and programmatic advertising all scaled rapidly before the industry fully grappled with privacy, transparency, and user trust. The result was predictable: years of regulatory correction, platform […]

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […]

Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

Paycom has been part of the SHRM show for more than a decade, but this year, the brand hedged its bets on a decidedly experiential strategy, and scored a record number of leads.