Geographic Targeting

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  Shopper/Retail

  How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More

  Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.

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  Agencies

  The Emergence of Location Intelligence Data

  The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.