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CMO Michael Coleman discusses why humor can help educate consumers about building good credit.

From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.

A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots. Not because marketers get complacent but because the mechanics underneath strategies invisibly evolve, and the mental models often lag behind. Almost […]

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.