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You must own your career story before AI or others define it for you.

This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…

DBC, a PR and marketing agency specializing in adtech and data insights, has been named to Cynopsis’ inaugural “25 in 25” list, recognized for its forward-thinking approach to helping clients break through a crowded and rapidly evolving marketplace. President Bill Daddi discusses how the company continues to stay ahead of the curve. DBC is an […]

By Kristen Whitmore, VP of Insights, Lotame Holiday shopping used to be predictable. This year, Gen Z, millennials, and a growing group of “new frugals” are shifting long-held behaviors, and the gap between what shoppers say and what they actually do has become impossible to ignore. Marketers continue to hear one dominant message: consumers expect […]

As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.

AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience. 

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically.

YouTube is more transparent than CTV. Let that sink in.  In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney […]

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […]

By Brendan Norman, Co-founder & CEO of Classify The ad tech industry is at an inflection point. With programmatic digital media spend poised to surpass $200 billion by 2026, the complexity that has long characterized this ecosystem is finally being dismantled. The drive toward a more efficient, valuable, and transparent future is being powered by […]