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On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […]

Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case. It was a statistic: 60 percent of AI projects will be abandoned this year because companies are not ready from a […]

Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream.  Some things, however, were still relatively the same as they are […]

In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as streaming and broadcast continue to converge and advertisers demand more unified, performance-driven solutions. Collins […]

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

St. Jude is returning to the Super Bowl with a different focus. Here’s how it hopes the Big Game will help achieve its goals.

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […]

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.