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Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out […]

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.

By Amit Gelber, Chief Growth Officer at Perion A healthy market has a good balance between supply and demand. In digital advertising, brands bring their budget to publishers who offer audiences, inventory and performance. Of course, many layers of ad-tech have been built up over the past twenty years to complicate this market. So much tech, […]

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]

This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.