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By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale.  But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]

The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path   The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]

Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.

2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.