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For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […]

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down […]

By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers. This significance is so profound that brands now purchase ad time in the weeks leading up to the game just to promote their Super Bowl advertising. Even during the […]

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.