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Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.Tagged in: -
Direct Marketing | Print
Direct Mail Is About Data, Not Being Pretty
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
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Acquisition
Why You Should Emulate These 5 Brands’ Personalized Marketing Strategies
Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”Tagged in: -
Acquisition
Public Relations vs SEO: Which is Better for Online Reputation Management?
Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.
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Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.
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Profiles & Campaigns
ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.Tagged in: -
Acquisition
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships.Tagged in: -
Facts & Figures
Data Privacy Concerns on Rise: Report
Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.Tagged in: -
Data Driven ROI
TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.Tagged in: -
Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy.Tagged in: