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What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Here are the five most popular B2B marketing stories for the first half of 2020.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Following are several strategies employed by brands during lockdown.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]