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Three key steps to developing a successful relationship with your CFO.

Content consumption and production trends for B2B marketers to consider.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Candidates embraced marketing approaches with differing social media and paid advertising strategies.

“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]

A review of U.S influencer marketing enforcement and guidance.

Keyword research tips for marketers to achieve higher search rankings for digital content.

These B2B marketing stories were the most read so far this year.

Insights on Covid-19 for marketers who depend on face-to-face interactions for business.