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Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Follow these six tips to help meet your long-term goals for a brand relaunch.

Business accounts on Instagram have access to these new tools.

How to use qualitative and quantitative data together to avoid failed product launches.

By Brad Adgate, media consultant specializing in digital strategy, market research and competitive intelligence To paraphrase Sir Isaac Newton’s third law of motion, every action has a reaction, holds true today in the media. Take for example, the impact of the NFL has on television. In fourth quarter 2019, 47 of the 50 most watched […]

Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

Nielsen looks at the challenges and opportunities of zero-based budgeting.

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]