Search Results for: research

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.

How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?

What do funding cuts mean for PBS KIDS? For nearly 60 years, the media brand has been pioneering educational content that is trusted by families, grounded in research, and always free. From “Sesame Street” to “Wild Kratts” to award-winning games and apps, PBS KIDS has helped generations learn and grow, says Sara DeWitt, Senior Vice […]

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t new […]

Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.

A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year’s buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.