Search Results for: research

By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]

In the days leading up to the 2025 US Open, the tournament was already scooping up headlines with a record-breaking Fan Week that saw nearly 240,000 tennis lovers walk through the gates of the USTA Billie Jean King National Tennis Center in New York City. By the time the singles main draws kicked off on […]

PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.

This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.

The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

After listening to customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers.

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her career and moving the needle for the business.