Search Results for: research

Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.

This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?