Search Results for: research

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Lists featured this week include Girls’ World and Midstream Business.

If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.