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Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.