Search Results for: research
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Agencies
Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
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Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
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Delivering Great Digital Customer Experiences
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
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5 Common Mistakes in B2B Digital Ad Campaigns
Avoid these five common mistakes that can directly impact your B2B digital ROI.
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Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Hiscox Continues Focus on the Positive with “I’mpossible”
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
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The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
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Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
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The Oscars, A Night of Mix-Ups and Standout Marketing
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
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Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
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