Search Results for: research

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A sweepstakes was the main attraction supported by
videos featuring WWE superstars.

A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.

A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.