Search Results for: research

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.

Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.

Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer.

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?