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How four brands are marketing to the “It” Gen Z demographic.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.