Search Results for: loyalty
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Branding/Marketing
Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
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AdExchanger Talks
ROAS? Nah. The Home Depot’s All About ROMO
Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network. When retail media took off around five years ago, retailers concentrated […]
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Cynopsis: Sports
Cynopsis Sports 8/26/25: ESPN, Fox Take a Direct-to-Consumer Leap; NFL’s Latest Plays and the Latest on MLB Media Rumors
Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams. […]
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B-to-C Events
Experiential Trend of the Week: Times Square Takeovers
It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]
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Acquisition
Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch
On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.
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AI
Singing The AI Scraping Blues At Sell Side Summit Nashville
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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Shopper/Retail
Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.
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Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
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Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
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AI
Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.