Consumer Packaged Goods

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  Shopper/Retail

  Hint Water Launches Sexy Campaign To Tap Into Culture

  Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.

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  Shopper/Retail

  Sampling Grows Retail Sales at Awake Chocolate

  CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.

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  Shopper/Retail

  Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers

  Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.

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  Acquisition

  Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic

  Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

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  Acquisition

  New Tide Packaging or Wine Box?

  The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are
  worried that their aunt Maggie might think its her new favorite wine.