Search Results for: influencers

By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the code on video creation, but delivering those videos across a fractured media landscape remains the real bottleneck.  Amazon’s Wondery reorganization is just the latest signal platforms are doubling down on video-centric, creator-driven models. For marketers and creators alike, the challenge […]

This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]

By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying to sell us something. From the days of black-and-white soap operas (sponsored by actual soap) to late-night infomercials selling miracle knives that could cut through shoes, television has been laying the groundwork for transactional entertainment for decades. But now? Now […]

When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.

It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s […]

Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.