Search Results for: influencers

Video is great for creating social engagement,
but it can also be a powerful customer service tool.

Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.

Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz.

Check out how these brands are using their marketing know-how
to ride the Movember movement.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.