Search Results for: influencers

  Thursday September 29, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Big swerves from Gen.G, which is partnering with motor oil brand Mobil 1 to launch a “joint, first-of-its-kind Rocket League program” titled Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its […]

How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.

A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.

  Thursday September 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered by partnered teams for the first time, Riot announced 2023 plans for the VALORANT Champions Tour that will kick off in February and feature all 30 teams from the international leagues. Franchises teams will be divided into […]

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

  Thursday September 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fandom is releasing its State of Gaming study this month, which spotlights macro-level patterns and trends in gaming based on a global survey of its millions of Fandom users, covering: Subscriptions & bundling; Metaverse/Web3; NFTs in gaming; and […]

  Thursday September 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan locked in a renewal of its partnership with McDonald’s USA. The partnership kicked off last year and will continue to focus on “innovative ways to connect with the next generation of gamers and will advance successful […]

  Thursday August 18, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Competitive VALORANT locked in plans for the next five years as Riot Games unveiled structures and how competition will work as the title prepares to launch its new partnered league. Teams who don’t make it into the partnership […]

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.