Schick, Planter’s, Green Giant & Others Take Movember to Consumers

Posted on by Patty Odell

November is Movember. Men across the country are growing mustaches and brands are partnering in cause marketing campaigns with the Movember Foundation to raise awareness and funds for men’s health issues, such as prostate cancer, testicular cancer and suicide.

Here’s a roundup of some of the campaigns tied to the Movember Foundation charity:

In it’s newest campaign, Schick Hydro has partnered with Kevin Love to create “Locker Room Talk,” a four-part content series that seeks to reframe the popular narrative of what guys do and say behind the closed doors of a locker room. Love is a superstar athlete, respected leader and champion, who became a role model for men across the globe since he opened up about his own personal struggles with mental health this past March. He plays basketball for the Cleveland Cavaliers and a five time All-Star.

In the videos, Love invites other athletes including Michael Phelps, Channing Frye and Paul Pierce into the locker room to have candid chats about their mental health issues, how they cope with pressure and what it means to be a man.

A sweepstakes at the campaign site offers a chance to win Love’s VIP guest for the Cleveland vs. Utah game on Jan. 4, 2019

Movember“Locker Room Talk” is part of a broader new campaign “The Man I am,” with a focus on masculinity.

The Green Giant is sporting a giant mustache for Movember. The brand’s logo has been adorned with a stash and the 55-foot tall Jolly Green Giant statue located in Blue Earth, MN, debuted a moustache on Movember 1. Each week, the logo will be updated with a stylish new moustache across all social platforms. In New York’s Times Square, Green Giant will use its billboard space to showcase the Green Giant’s new look throughout the month. Green Giant was the first marketing partner to be revealed during this year’s Movember Foundation initiative.

MovemberSunset Kumato tomato packages have been updated for the month with fun moustache shaped labels to help raise awareness for the cause. Consumers are encouraged to peel the label, pose with the stache, and post their photos using the hashtag #MoKumato to be featured on where weekly giveaways on social media are ongoing all month.

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Planter’s Peanuts has launched a cheeky campaign to #SaveYourNuts.

Movember“As a 102-year-old nut expert, Mr. Peanut knows a thing or two about nuts and is passionate about helping men prevent testicular cancer,” the brand said.

A tutorial video in partnership with Dr. Darien Sutton-Ramsey shows step-by-step instructions on how to do a quick self-cancer screen—comments disabled.

Outfront Media, the New York MTA’s exclusive ad partner, is running an OOH campaign, “Grow a Mo, Save a Bro” featured in ads running on buses and within subway cars.


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