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Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]

Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced.   SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Four ways your B2B company can embrace B2C tactics to take your brand from bland to bold.  

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […]