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Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?

Things don’t always go as planned, do they?

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company.