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Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.

Here are three main strategies for approaching your competitive audit this holiday season.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.