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Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans.

LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

State Street and Formlabs shared their strategies for
creating an engaging, human connection with content.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.