Search Results for: data

FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody

CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence

BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be

OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened

Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.’s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer