Search Results for: data

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer […]

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Lists featured this week include WinterSilks and LogoMix.