Search Results for: data

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Lists featured this week include Snow Removal Professionals Magazine, GetOrganized! and IDVille Business Buyers.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Data is an integral and constant component of any successful app marketing campaign.

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.