Search Results for: data

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Information is power, and your customers have it. Here’s 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Lists featured this week include Primitive Quilts & Projects and Blair’s Menswear Blow-In.

McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.

Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.

Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.

This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.