Search Results for: data

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Lists featured this week include Better Senior Living and the Innovation B2B file.

It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.