Search Results for: data

Lists featured this week include Silver Fox Motor Coach and Top Drawer Soccer.

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

List featured this week include Boston Home and Edmund Optics.

This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.

Webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.