Search Results for: data

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

Lists featured this week include American Iron Magazine and MADRE.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.