Search Results for: data

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Lists featured this week include the Dakota Indian Active File and Timber Home Living.

Hey CMO! You’re under qualified! Get a math degree.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

Having a customer-centric view is great, but a data-centric view can help you understand intent.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Lists featured this week include Gannett Newspapers Billing Statements and Huck PAC.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.