Search Results for: data

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader’s Digest.

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders