Search Results for: data

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Lists featured this week include Christian Reader and DiabeticNewsToday.com.

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.

Lists featured this week include Wildwood Press Dog Masterfile and the Daily Bellwether.

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.