Search Results for: data

Lists featured this week include Marisota and National Magazine Club.

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

Lists featured this week include J&P Cycles PIP and and NY NOW.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

Adopt these eight best practice”resolutions to optimize your incentive program in 2015.