Search Results for: data

For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways.  Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations, […]

Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement. One such startup is Adomni, a programmatic out-of-home and video ad platform that positions DOOH inventory as […]

In ad tech, group thinking is the silent killer.  It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut.  Even The Trade Desk (TTD), arguably the […]

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing […]

Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]

AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that. In late July, Sens. Josh Hawley (R-Mo.) and Richard […]

From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.