Search Results for: data

What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re hearing a lot about innovation and new frontiers in streaming TV at Advertising Week, from things like contextual targeting to new ad formats. All of that’s exciting for the future of the industry, but my biggest takeaway is the need […]

In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.

Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from their 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

I hate to be the bearer of bad news, but you’re not getting your clicks back.  Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.  But “zero-click” […]

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, […]

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.