Search Results for: data

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.

When Edgard & Cooper carved out a plan to reclaim the “soul” of its company, it leaned into its core belief that pets deserve the best, and that the relationship between animals and their humans should be celebrated.

In this Q&A, The UPS Store’s Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers, and that can lead to a sticky marketing campaign.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […]