We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.
CM Weekly February 18, 2024 While some businesses have eliminated the CMO role from their company org charts in recent months, fashion apparel brand True Religion has taken the opposite approach—and hired its first chief marketer. We spoke to CMO Kristen D’Arcy, who has numerous campaigns and integrations across music and sports to speak of…
A five-step approach to strategically master programmatic advertising for B2B audiences.
CM Weekly February 11, 2024 Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target isn’t primarily Gen Z. The star of this creative is a grandma fulfilling her dream of driving a Monster Truck. “There was…
CM Weekly February 5, 2024 “The trap that many mid-level marketeers fall into is [asking], what's the work that my boss wants, or my CEO wants? Or my CFO wants? They're important stakeholders, but your ultimate stakeholder is the consumer. And the work wins. So if you do fabulous things that are insightful and thoughtful…
Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.
Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.
CM Weekly January 28, 2024 Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it's…
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.