Search Results for: data

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform.  The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […]

Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three previous pieces, I argued that agents need […]