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The Ultimate 2022 Data Strategy Guide

The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

Lead Generator’s Handbook

Lead Generator’s Handbook

Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities -- to reach top prospects faster and drive more conversions.

Conquering the Complexities of Identity Resolution

Conquering the Complexities of Identity Resolution

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.

CM Weekly 9.11.22

|  by Kaylee Hultgren

CM Weekly September 11, 2022 Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time to gain some well-deserved recognition, friends, so we ask: Why not turn the challenges of the past few years into hardware for…

CM Weekly 8.28.22

|  by Kaylee Hultgren

CM Weekly August 25, 2022 In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of…

CM Weekly 8.23.22

|  by Kaylee Hultgren

CM Weekly August 23, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…

CM Weekly 8.21.22

|  by Kaylee Hultgren

CM Weekly August 21, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…





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